Branding and Media

Business & Marketing Outreach FRC FTC FLL
 Learn how to make your team stand out through effective branding, storytelling, and media. This session covers everything from creating a consistent team identity to running a student-led media group, managing social posts, and engaging sponsors. You’ll leave with practical tools and strategies to grow your team’s visibility, attract support, and tell your story beyond the robot. 
This session is also being broadcast to 2025 FIRST Forums @ Purdue Indianapolis!

Presenters

Cameron Elder

Cameron Elder is a coach, mentor, and media leader in the FIRST Robotics community. He serves as Head Coach of FRC Team 10332  and mentors FRC Teams 4982 and 3494, supporting student leadership, technical growth, and team development. Cameron also serves on the Board of Directors for Marketing at FIRST Indiana Robotics, where he helps strengthen media and marketing efforts. He combines technical mentorship with creative media to empower students and highlight the impact of robotics in their communities.